Marketing is a subject that requires many tools. These include traditional methods such as print advertisements to strategies that use email marketing and social media marketing. Every successful marketing campaign has one thing: an accurate understanding of the audience you are targeting.

Marketing insights enable marketers to adjust their brand strategies and tactics to be the most effective for their customers. They also help guide future initiatives with measurable data. These insights are the factors that set smart marketers apart from the others.

An honest, open and direct communication is the best way to get insights from your customers. You can use a variety of tools to gather this feedback, including online surveys along with social media feedback and interactions, telephone or face-toface customer interviews, as well as feedback boxes on your site or in-store.

You can usually gain insights from external factors, such as your own market analysis as well as competitor analysis. A drinks company, for instance, may discover through market research that people are staying home on weekends more due to the economic situation. This insight could prompt them to decrease their ad spend and focus on how their product will complement an evening spent with friends and family instead of going out.

The most efficient way to maximize ROI is to utilize insights to design marketing campaigns that resonate with your audience. Contact WebFX’s expert content wizard review team at WebFX to start putting together your ideal marketing plan today!